A site-specific project by Odd Matter inside the flagship store on Via della Spiga, presented during Milan Design Week 2026
During Milan Design Week 2026, Marsèll’s flagship store in Via della Spiga turns into a laboratory for design experimentation. In collaboration with Odd Matter design studio, Marsèll presents Double Void, a site-specific installation playing on the concept of emptiness as an active space, capable of altering the balance of the environment. The installation is characterized by verticality, tensions, and misalignments between seemingly static materials, surfaces and reflections. Walking through it, people experience a feeling of controlled instability, which stimulates attention and curiosity. Double Void represents the meeting point between two complementary approaches: Marsèll’s ability to transform a space into a device for thought and Odd Matter’s quest to challenge and redefine perceptions of space itself. The outcome is an intense, engaging, and deeply meaningful installation, the result of a natural connection.
“In a week dominated by claims of comfort and pleasantness, the choice is to generate friction in order to offer visitors a moment of controlled instability, dense with meaning.”
—Annalisa Rosso
BIOGRAPHY
ODD MATTER is a Rotterdam-based design studio that produces objects for both domestic and public environments. Run by Els Woldhek and Georgi Manassiev, the studio operates within an interdisciplinary framework that is grounded in a speculative exploration of domesticity, using a hybrid approach that fluctuates between handcrafted processes, digital design, and material experimentation. The studio’s work is characterised by a deliberate tension between the tactile and the virtual, between the organic qualities of handcraft and the precision of digital representation. This tension manifests in the studio’s commitment to process-driven practices that embrace unpredictability, texture, and intricate detailing. Through this approach, Odd Matter cultivates a design language that neither conforms to traditional craft nor fully aligns with industrial production, instead occupying a critical position where the boundaries of both are questioned and redefined. At the core of Odd Matter’s methodology is an investigation into the nature of objects as mediators of spatial experience. The studio’s practice is less concerned with adhering to predefined design categories and more focused on the continuous negotiation of form, material, and context. In this sense, the studio’s objects are not merely functional artefacts but rather interventions that provoke dialogue about the roles objects play in shaping the environments we inhabit. This approach positions Odd Matter within a context that exceeds conventional design discourse, engaging with broader inquiries about the relationship between the tactile, the digital, and the conceptual. By exploring the intersection of craftsmanship, technology, and conceptual frameworks, the studio generates work that resists easy categorisation and invites new readings of the relationships between people, space, and objects.
CREDITS
Artworks: Odd Matter Artistic Direction: Martina Uderzo Text: Annalisa Rosso Sound: Jonathan Castro & Nanno Simonis Installation Views: Alessandro Saletta – DSL Studio
