Sospensione

Marsèll presents its Spring Summer 25 campaign, shot by Bea De Giacomo.

A butterfly lingers on a cluster of red berries. Another rests among clay pebbles. Yet another lays a pair of suavely decorated wings on a tree bark. Authored by Italian photographer Bea De Giacomo, Marsèll’s Spring Summer 25 campaign celebrates the fleeting moment when nature stands still, and yet is already about to take flight. Through both color and shape, the pictures provide a visual commentary on Sospensione, the brand’s recently released collection, which explores suspension as a process of lightening and deconstructing forms, in search of new combinations of proportions, lines and volumes. The photographic series, completed by more images of natural elements, bears De Giacomo’s intimate, ethereal style, reinforcing the ties between Marsèll and emerging creative talents, and marking yet another campaign where ideas take center stage, and products follow suit.

“Suspended time is a luxury often forgotten. It is the moment when all futures remain possible, when all possibilities coexist. It is a moment of hope and fantasy. The state of suspension is the highest delight of the imagination: it opens doors to parallel worlds and alternative lives. It is also the perfect name for Marsèll’s SS25 collection.”

—Chiara Bardelli Nonino

“This collection adopts a new rhythm, a fresh lightness for Marsèll, which has purposefully chosen to rely on the eye of Bea De Giacomo to tell its story. The artist, who lives and works in Milan, has shaped her practice around the pursuit of the extraordinary in the everyday. Her photography is a liturgy of the microcosm: the flutter of wings, a shift in light, a breath of wind. It is a body of work built on waiting and contemplation – in short, a poetics of suspension.”

—Chiara Bardelli Nonino